GCX
The company.
GCX is the partnership company. The team works directly with brands and creators to plan, coordinate, and evaluate golf partnerships.
About GCX
GCX exists to change how brands and creators work together, with a model built on selection, structure, and accountability.
Mission and vision
A new era of brand partnerships.
Mission
To connect brands with exceptional creators through partnerships that are planned with intent, executed with discipline, and measured honestly.
Vision
A golf industry where creator partnerships are treated as a serious channel, with the same standards of strategy, quality, and accountability as any other investment a brand makes.
The industry problem
The audience moved. The process did not.
More golf fans now follow creators alongside the tour itself. The way most partnerships are arranged has not kept pace.
01
Selection by surface metrics
Creators are often chosen on follower count alone, with little attention to audience fit or professionalism.
02
Fragmented coordination
Briefs, terms, revisions, and approvals live across emails, direct messages, and spreadsheets.
03
Unclear expectations
Deliverables and timelines are loosely defined, which leads to rework and missed moments.
04
Inconsistent reporting
Results arrive late, in different formats, and are difficult to verify or compare.
Golf by the numbers
Golf's audience has never been bigger.
The game is generating billions of views, millions of conversations, and a new generation of digital engagement.
125B+
Each mark is one billion views.
4.3B+
Roughly 48 million views a day, on average.
48M+
Instagram 40M+
TikTok 8.7M+
The attention is already there. The opportunity is connecting it.
Golf's digital ecosystem is growing. Creators are building communities, and audiences engage with their content every day. Brands have an opportunity to become part of those conversations.
- 01ConnectBrands matched with the right creators.
- 02PartnerAttention turned into meaningful partnerships.
- 03MeasureEvery campaign built to be measured.
Statistics reflect independently published platform metrics from 2024 to 2026, rounded. Hashtag figures are cumulative; the YouTube figure covers a 90-day period reported in July 2024. Sources: YouTube data via Sports Business Journal; #golf posts on TikTok from TikTok; Instagram #golf posts and TikTok #golf views as reported by Weekend Le Vif, following coverage in The Economist.
The GCX approach
One accountable model.
GCX brings four things together under one team: brands with clear objectives, a selective network of creators, partnership strategy, and proprietary technology. Each partnership is managed from the first conversation through the final report.
The goal is simple: less friction for both sides, and results a brand can stand behind.
Why GCX is different
Built differently, on purpose.
01
Managed, not self-serve
The GCX team runs each partnership directly. Brands and creators are not left to find each other in a directory.
02
Selective by design
Creators are reviewed for content quality, professionalism, audience relevance, and brand fit.
03
Golf-specific
GCX is built around the culture, calendar, and audience of the game.
04
Built on structure
Defined objectives, defined deliverables, and defined reporting from the start.
GCX and GCX Intelligence™
The company and the technology.
GCX Intelligence™
In developmentThe technology.
GCX Intelligence™ is the proprietary technology GCX is building to support that work. It is a private environment for the GCX team and approved partners, not a public product.
Learn about GCX Intelligence™Leadership
Founded to raise the standard.
GCX was founded by people who know golf, media, and the business of partnerships, and who believe the industry deserves a better model.
James Prendamano Jr.
Chief Executive Officer, Co-Founder
Chris Johnson
Co-Founder
Looking ahead
Where GCX is going.
GCX is in its early stage. The company is building its creator network, developing GCX Intelligence™, and preparing partnership formats that range from individual campaigns to longer-term creator relationships and event activations.
The direction is consistent: fewer, better partnerships, held to a higher standard.
Whether you represent a brand or create golf content, the first step is a conversation.